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1.精進新零售商業服務特色專業創新教學，強化實務能力。\n2.營造新零售商業服務特色專業優質環境，推動自主學習。\n3.強化新零售商業服務特色專業跨域教學，推動創業實習。\n4.新零售商業服務特色專業彈性雙語教學。
1. 新零售商業服務特色專業輔導教學知能，提升教學成效。\n2. 新零售商業服務特色專業紮根銜接教育，共享教學資源。
1.聚焦新零售商業服務特色產業，培育產業人才。\n2.強化新零售商業服務特色專業區域鏈結，協助產業升級。
所謂「整合行銷」意指從企劃、廣告、促銷、通路到媒體的整合性運用，也就是利用各種不同的傳播工具，透過不同的媒體載具、傳播技術和行銷活動，傳遞出相同的訊息給目標鎖定族群，最終希望實現於通路效益上的提昇。
